Some of you may know I’ve just started a group on LinkedIn called Million Dollar Coach. You might ask “what is a million dollar coach?”
The title is deliberately chosen to conjure the vision of a coach charging a million dollars a year in fees. Haven’t we all had that dream, however fleetingly, from time to time. I’m serious about this though. I want to see coaches earning high six figure incomes running a single person practice with a practice manager. But that’s a by-product of being a million dollar coach. It’s not the definition.
A million dollar coach, first and foremost does million dollar work. Who, regardless of the actual fee, always acts as if the client is paying them a million dollars. They never take shortcuts. They never think “this client doesn’t deserve my best.” They continually look for ways to improve their practice. They reflect on every coaching session and ask themselves:
- what went really well in that session?
- what could I have done differently?
- is there anything I missed?
- how was my client today?
- was there some hidden message in what my client said?
- did I deserve my fee today?
- did I provide value to my client?
- What value have they provided to their clients in that period?
- How are they developing as a coach?
- What are they doing better now than in the previous period?
- What do they need to learn?
- What are the world themes coming through in their coaching?
- What part can they play in responding to those world themes?
- What professional development do they need?
- Who do they know who can help them be a better coach?