Images of Organization – Gareth Morgan
Morgan presents a methodology for analysing organisations using the
notion of metaphor. He argues strongly that developing metaphors "create
ways of seeing and shaping organizational life."
After a brief overview of the concept of metaphor, Morgan jumps right
in and gives some concrete examples of how it can be applied to understanding.
He devotes a chapter each to a number of classical metaphors, developing
a case study around each one and demonstrating how action can be informed
from the analysis. He pulls no punches in the issues he addresses in
choosing metaphors to explore: