{"id":194,"date":"2006-07-09T10:00:04","date_gmt":"2006-07-09T10:00:04","guid":{"rendered":"http:\/\/chriscurnow.com\/index.php\/2006\/07\/09\/origins\/"},"modified":"2006-07-09T10:00:04","modified_gmt":"2006-07-09T10:00:04","slug":"origins","status":"publish","type":"post","link":"https:\/\/chriscurnow.com\/?p=194","title":{"rendered":"Origins of CSR and Stakeholder Theory"},"content":{"rendered":"<h3>Origins and development of Corporate Social Responsibility and Stakeholder<br \/>\nTheory<\/h3>\n<p>I&#8217;ve wondered for a long time how the belief in <em>Shareholder Value<\/em><br \/>\ncame to dominate corporate thinking. I started reading around this topic to<br \/>\ntry to understand how this came to be. Clearly it is related to what each of<br \/>\nus see as the purpose of corporations.<\/p>\n<p>In a previous post, I wrote about Art Kleiner\u2019s \u2018Age of corporate<br \/>\ndominance\u2019. We\u2019ve been arguing about the purpose of corporations<br \/>\never since.. Do they exist solely to make a profit and serve their shareholder<br \/>\nowners or do they have a social responsibility to other stakeholders as well?<\/p>\n<p>In 1979, <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Carroll\">A.B.Carroll<\/a> wrote:<\/p>\n<blockquote><p>The modern era of social responsibility, however, may be marked by<br \/>\nHoward R. Bowen\u2019s 1953 publication of <i>Social Responsibility of the<br \/>\nBusinessman<\/i>, considered by many to be the first definitive book on the subject<br \/>\n\u00c9 By the mid-1950s, discussions of the social responsibilities of businesses<br \/>\nhad become so widespread that Peter Drucker chided businessmen: \u201cYou might<br \/>\nwonder, if you were a consciencious newspaper reader, when the managers of American<br \/>\nbusiness had any time for business\u201d (p 497)<\/p><\/blockquote>\n<p>Stakeholder Theory came into being a decade later. <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Freeman\">Freeman<br \/>\n&amp; Reed<\/a> suggest the term \u2018stakeholder\u2019 was \u201ccoined<br \/>\nin an internal memorandum at the Stanford Research Institute in 1963\u201d<br \/>\nwhile they trace discussions of the social responsibilities of the modern corporation<br \/>\nback to <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Berle\">Berle<br \/>\nand Means<\/a> in 1932 who \u201cwere worried about the \u2018degree of prominence<br \/>\nentitling (the corporation) to be dealt with as a major social institution.\u2019\u201d<br \/>\nand <\/p>\n<blockquote><p>Chester Barnard [who] argued that the purpose of the corporation was<br \/>\nto serve society, and that the function of the executive was to instil this<br \/>\nsense of moral purpose in the corporation\u2019s employees. (<i>Ibid.<\/i>)<\/p><\/blockquote>\n<p>They note that <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Ansoff\">Igor<br \/>\nAnsoff<\/a> included a discussion of the new [stakeholder theory] concept in<br \/>\nhis 1965 book, commented that systems theorists \u201cled by Russell Ackoff<br \/>\n\u2018rediscovered\u2019 stakeholder analysis\u201d in the mid-1970s and<br \/>\nin 1975 <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Dill\">Dill<\/a><br \/>\n\u201csought to move the stakeholder concept form the periphery of corporate<br \/>\nplanning to a central place.\u201d (Freeman &amp; Reed, again)<\/p>\n<p>By the mid 1970s the term \u201ccorporate social responsibility\u201d had<br \/>\ncome into common use (eg <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Sethi\">Sethi<\/a><br \/>\nin 1975) and was used to cover the same ground as stakeholder theory. Also by<br \/>\nthis time, issues of definition and the terms meaning different things to different<br \/>\npeople had come into play:<\/p>\n<blockquote><p>The phrase corporate social responsibility has been used in so many<br \/>\ndifferent contexts that it has lost all meaning. Devoid of an internal structure<br \/>\nand content, it has come to mean all things to all people. Business executives,<br \/>\nacademic scholars, government regulators, and social activists view the corporation&#8217;s<br \/>\nsocial role within their respective frames of reference, thereby allowing the<br \/>\nevaluator maximum discretion as to the amount of funds expended, the nature<br \/>\nof the activities engaged in, and the types of groups whose needs are responded<br \/>\nto. (<a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Sethi\">Sethi<\/a>)<\/p><\/blockquote>\n<p>Indeed Sethi represents an early attempt to resolve this divergence of views<br \/>\nby introducing the concept Corporate Social Performance. <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Carroll\">Carroll<\/a><br \/>\ntakes this further by developing a three-dimensional model in which Corporate<br \/>\nSocial Performance (CSP) is based on both Corporate Social Responsibility (CSR<sub>1<\/sub>)<br \/>\nand Corporate Social Responsiveness (CSR<sub>2<\/sub>)<\/p>\n<p>Throughout this phase, an important distinction began to develop. As <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Mitchell\">Mitchell<br \/>\n<i>et al<\/i><\/a> note<\/p>\n<blockquote><p>In 1978 William C. Frederick observed that business and society scholarship<br \/>\nwas in transition from a moral focus on social responsibility (CSR<sub>1<\/sub>)<br \/>\nto an amoral focus on social responsiveness (CSR<sub>2<\/sub>). When stakeholder<br \/>\ntheory focuses only on issues of legitimacy, it acquires the fuzzy moral flavor<br \/>\nof CSR<sub>1<\/sub>. Focusing only on stakeholder power, however, as several<br \/>\nmajor organizational theories would lead us to do, yields the amorality and<br \/>\nself-interested action focus of CSR<sub>2<\/sub>. Instead we propose a merger.\n<\/p><\/blockquote>\n<p>That is, some scholars and practitioners began promoting the view that business<br \/>\nhad to take stakeholders into account, not for any moral responsibility they<br \/>\nhad to these stakeholders, but rather because they had to manage the risk to<br \/>\nthe firm due to the influence activist group now had the power to exercise.<br \/>\nSocial performance was seen as a way of demonstrating the company\u2019s responsiveness<br \/>\nto social trends.<\/p>\n<p>It was in this context that <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Freeman\">Freeman &amp; Reed<\/a> made an attempt to resolve these<br \/>\ndilemmas in part by focusing on the political nature of stakeholder power and<br \/>\nits implications for corporate governance:<\/p>\n<blockquote><p>We have hesitated to suggest particular strategies for directors that<br \/>\nfind themselves in one of the conflict situations we have explored. Our goal<br \/>\nhas been, rather, to counterbalance the great weight of attention expended on<br \/>\nchanging the (perceived) status quo and mandating certain types of board structure<br \/>\nof behavior with attention placed on a realistic appraisal of the current situation<br \/>\nand a sensitive elaboration of the potential lines of action currently available.\n<\/p><\/blockquote>\n<p>In other words, there is no simple formula that managers or directors can apply<br \/>\nto determining what they need to do. Rather they have to exercise their judgment<br \/>\nin each situation and on each issue. <\/p>\n<p>As noted above, <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Mitchell\">Mitchell <i>et al<\/i><\/a> (1997) made an important contribution<br \/>\nin this phase as well. In Corporate Social Responsibility (and its derivatives<br \/>\n\u2014 CSR<sub>2<\/sub> and CSP) the question had been around whether to take<br \/>\na wide or narrow view of a corporation\u2019s responsibilities (ie did they<br \/>\nextend beyond economic and legal?) while in stakeholder theory there was a similar<br \/>\ndilemma regarding the definition of \u2018stakeholder\u2019. The business<br \/>\nrationalists defined stakeholder narrowly as \u2018stockholder\u2019 while<br \/>\nother views include <\/p>\n<blockquote><p><i>The Narrow Sense of Stakeholder<\/i>: Any identifiable group or<br \/>\nindividual on which the organization is dependent for its continued survival.<br \/>\n(<a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Freeman\">Freeman<br \/>\n&amp; Reed<\/a>,)<\/p><\/blockquote>\n<p>and<\/p>\n<blockquote><p><i>The Wide Sense of Stakeholder<\/i> Any identifiable group or individual<br \/>\nwho can affect the achievement of an organization\u2019s objectives or whi<br \/>\nis affected by the achievement of an organization\u2019s objectives. (<a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Freeman\">Freeman<br \/>\n&amp; Reed<\/a>)<\/p><\/blockquote>\n<p><a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Mithcell\">Mitchell <i>et al<\/i><\/a>\u2019s contribution was twofold. First they attempted<br \/>\nto answer the questions \u201cWho is a stakeholder and what is at stake?\u201d<br \/>\n(Mitchell <i>et al<\/i><\/a>, 1997) by identifying stakeholders and their influence<br \/>\nalong the dimensions of Power; Legitimacy, Urgency and Salience.&nbsp; Secondly<br \/>\nthey make the important call for<\/p>\n<blockquote><p>empirical research that answers these questions: Are present descriptions<br \/>\nof stakeholder attributes adequate? Do the inferences we make herein hold when<br \/>\nexamining real stakeholder-manager relationships? Are there models off interrelationships<br \/>\namong the variables identified (and possible others) that reveal more subtle,<br \/>\nbut perhaps more basic, systematics? (<i>Ibid.<\/i>)<\/p><\/blockquote>\n<p>Unfortunately, it appears their call for empirical research in this area has<br \/>\nlargely gone unheeded. <\/p>\n<p><a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Clarkson\">Clarkson<\/a><br \/>\nclaims to present results from a 10 year research program but rather presents<br \/>\nconclusions without data and, at best, sketchy details of his methodology. <\/p>\n<p><a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Jones95\">Jones<\/a><br \/>\n(1995) cites studies by <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Alexander\">Alexander<br \/>\nand Buchman<\/a> (1978), <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Cochran\">Cochran<br \/>\n&amp; Wood<\/a> (1984) and <a href=\"http:\/\/www.chriscurnow.com\/soulstories\/archives\/2006\/06\/a_moral_purpose.php#Sturdivant\">Sturdivant<br \/>\n&amp; Ginter<\/a> (1977) but concludes \u201cnone has been based on a credible<br \/>\ntheory.\u201d<\/p>\n<p>In my next post in this series, I will look at the origins of Agency Theory<br \/>\nand Shareholder Value. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Origins and development of Corporate Social Responsibility and Stakeholder Theory I&#8217;ve wondered for a long time how the belief in Shareholder Value came to dominate corporate thinking. I started reading around this topic to try to understand how this came to be. Clearly it is related to what each of us see as the purpose [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-194","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/chriscurnow.com\/index.php?rest_route=\/wp\/v2\/posts\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chriscurnow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chriscurnow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chriscurnow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chriscurnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194"}],"version-history":[{"count":0,"href":"https:\/\/chriscurnow.com\/index.php?rest_route=\/wp\/v2\/posts\/194\/revisions"}],"wp:attachment":[{"href":"https:\/\/chriscurnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chriscurnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chriscurnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}