Images of Organization – Gareth Morgan

Morgan presents a methodology for analysing organisations using the
notion of metaphor. He argues strongly that developing metaphors "create
ways of seeing and shaping organizational life."

After a brief overview of the concept of metaphor, Morgan jumps right
in and gives some concrete examples of how it can be applied to understanding.
He devotes a chapter each to a number of classical metaphors, developing
a case study around each one and demonstrating how action can be informed
from the analysis. He pulls no punches in the issues he addresses in
choosing metaphors to explore:

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